Blog - Amie Devero

Neutrality Can Sniff Out Bad Strategy

September 13, 2022
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I was listening to a radio interview with David Cohen, an experienced Special Master. You are probably familiar with the title as it has been in the news lately. But, in case not, a Special Master is essentially a judge’s proxy, charged with ensuring the court’s […]

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The Low-Hanging Fruit Dilemma

August 30, 2022
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We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard. 

-John F. Kennedy

“Pick the low-hanging fruit.” It’s so common a phrase that very few of us ever interrogate it. The […]

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Guest Post: Don’t Just Study Non-Customers. Become One.

August 19, 2022
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Mike Giffin of Giffin Consulting offers this insightful guest column. Enjoy, and look up Mike on LinkedIn.
 

Amie Devero’s recent post neatly articulates a major source of missed opportunity in any company’s growth potential: the failure to understand customers and the resulting failure to identify […]

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Less is More in Product Too

August 18, 2022
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Strategy, product, and service offerings are inextricably linked. Although obvious, it’s worth saying, because the same thing that often makes it so hard for leaders to develop excellent strategy, often rears its head in the product roadmap rather than during strategic planning.

But to make this useful […]

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Un-Expert Yourself

August 3, 2022
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There’s a well-known expression from the world of marketing –and it’s usually used in the form of an accusation: “You’re talking to yourself!”

There are common examples of this mistake all over the place.  For example, auto dealers insist on telling you that they […]

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loudspeaker

Favorite Things: Podcasts. Summer 2022

July 19, 2022
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It’s been over a year since I posted one of these. During the pandemic, seasons all ran together, and pure frivolousness seemed somehow inappropriate. But, with so many people finally taking much-deserved summer holidays, it’s a great moment for some pure pleasure.

Long-time readers […]

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Businessman is using his telescope

Is Your Strategy Ready For A Recession?

July 4, 2022
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Unless you’ve been living on Mars, you’re probably aware that lots of people and indicators suggest we’re aiming for a recession. That may or may not be true, But regardless of whether a recession comes, change is afoot. Whether inflation, interest rates, supply chains, lower […]

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strategic moves, chess game

Deciding Strategy Despite Uncertainty

June 21, 2022
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Many of today’s leading founders and CEOs have never weathered an economic downturn. It’s been almost 10 years since the recovery from the great recession, and business has been booming.

Burt if you listen to the news, it’s hard not to be convinced that recession […]

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