I’m terrible at saying no!
The refrain is so common that I hear it in my sleep..
Usually, when clients feel overloaded that is their self-diagnosis. There are too many projects, deadlines, and tasks. So, they havenāt seen their family, been to the gym, or done anything except work in weeks. Clearly, they donāt say no enough.
On the surface, this sounds like something to do with personality. Maybe they are a āpeople pleaserā as pop psychology calls it. Are they the kind of person who simply likes to be agreeable? Maybe. Most of us donāt like conflict very much.
When someone asks us to do something, we feel a sense of obligation. The relationship in the background lays the groundwork for that sense of duty. Whether itās our boss, a colleague or lover, the obligation seems baked in. So, we say yes to keep the keep them happy. Thatās the people-pleasing explanation.
But like many explanatory principles, the people-pleasing model doesnāt tell us how to change anything. Either we continue to say yes to everything and give up sleep or eating; or we become more āassertiveā and say no. Of course, saying no comes with unpleasant consequences. Our peers, spouse and children will end up disgruntled by our uncooperativeness.
Yes or No Is Not Enough
Yet, it is our own minds that have narrowed the options to only two. Yes or no. Thatās a terrible set of alternatives.
If we found ourselves in a similar circumstance while arranging a golf game, we wouldnāt see the options as binary. If your buddy Mel asks if you want to play golf on Sunday at 8 AM, you might say something like āIād love to, but Iām not available until 10 AMā. And then Mel says, āOk, letās do it at 10ā. Or, he says, ā10 doesnāt work for me on Sunday, but how does Saturday look for you?ā
Whatās happening here? A negotiation. You and Mel are triangulating the path to both of you getting to the goalāwithout anyone sacrificing something.
Negotiation
We have a limited notion of negotiation. We imagine negotiating at a flea market, while buying a house, making a job offer, or getting divorced. And indeed, those are all scenarios in which we do negotiate.
But commercial transactions are a small subset of the negotiations we undertake.
Negotiation is everywhere. Many of us start our days negotiating. We hear the alarm and reach over to hit the snooze button. The clock requests we wake up now, we say āSure. But in 15 minutesā.
Request. Counter-offer.
Unaware Means Unprepared
Because we havenāt distinguished most interactions as negotiations, we donāt negotiate.Ā This happens especially when people make requests of us. Outside of the context of negotiating, there really are only two options: Accepting or declining.
Since most of us donāt like to be ādifficultā we do what feels least confronting. We say yes.Ā That would be fine if we had the kinds of lives in which saying yes didnāt put some other commitment into danger. But in reality, every new request we accept puts some other commitment in peril.
By over-committing to requests we create competition for our attention and time. Eventually, a trade-off seems inevitable. But,Ā we try to avoid making a trade-off by striving to do everything we agreed to. We end up overbooked, over-scheduled and overworked.
Optionality
Letās be honest, there are requests, and there are REQUESTS. That second category are sort of like the āinvitationā that your mother gives you to come to Christmas dinner. You know itās not a real invitation because declining it is not an option.
At work, the REQUESTS could come from your boss, or the Board of Directors, the CFO, or someone else who has authority.Ā They donāt seem like requestsāthey seem like orders.
But both the REQUESTS from the CEO and Momās emphatic ārequest -cum- invitationā are not orders. They are requests, and they have the latitude for negotiation. I often counter-offered when Mom invited me to a holiday dinner. She asked me to come the night before and then cook all day. I would offer to bake pies at home and bring them at noon on the day. She always accepted that counter-offer.
When we reframe requests as opening salvos in a negotiation, things change. Suddenly there are multiple ways to respond.
Those options are all varying degrees of yes. Why? Because many requests are not really requests but tacit commands (see “Mom”Ā above). So, letās assume that NO isnāt an option, since that is how it feels.
Yes, Plus
Yes has lots of possible variations. And thatās where you start in a negotiation.
You offer yes, but with a change. For example, it may be a change in scope, timeline, detail or even owner.
Imagine the CEO tells you (as head Engineer) to add a function to the product and launch in 2 weeks. But your team is at capacity.
The counter-offer could be one of these (or any of innumerable others):
- OK. That will be ready Thursday and Iāll reschedule the other feature from last week.
- OK. To complete that on time I will engage our consultant for 4 hours.
- OK. I can get this done, and finish the bug fix in 4 weeks instead of next week āor the reverse. Which do you prefer?
The key point is that you are negotiating.
One counter-offer wonāt be the end. It may go through iterations –just like you and Mel scheduling golf. You may need tools to make your case, or ways of presenting the options or reducing the scope.
But knowing you are negotiating does the most important thing āit multiplies the alternatives. And more alternatives can provide the means to fulfill all of you commitments āwhile still eating, sleeping and feeling some sense of personal autonomy.





