strategy Archives - Page 2 of 2 - Amie Devero

Bigger May Not Be Better

March 18, 2016
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In my practice, I talk to a fair number of founders of small and medium size businesses that have reached levels of size, revenue and scale that the owners themselves could never have anticipated when they first started. The progression from one-man shop to 2000 employee company […]

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Be a Mad Scientist

March 14, 2016
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If you think back to your seventh grade science fair project maybe you will recall the color of your poster-board, the Kodak or Polaroid pictures you taped to it, and the hand-written captions that went under each photo to combine into a (hopefully) award winning project […]

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Don’t Be Too Optimistic!

March 3, 2016
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There is a very interesting innate human psychological tendency toward optimism.  In fact, as humans, we tend not only to be optimistic, but overly optimistic, even in the face of countervailing evidence.  That irrational optimism is called the “optimism bias” and it is extremely well-documented in experimental […]

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Quit Early and Often

February 25, 2016
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From the time we are children we are told that persistence is a virtue and quitting is for losers. And in some cases this is definitely true. You will never become a virtuoso pianist if you quit practicing, or get to calculus if you don’t persist at […]

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Diagnosis without Treatment

February 19, 2016
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We spend a lot of time as consultants and coaches observing how things are, whether they work and what is broken. This isn’t just a consultant’s pastime, it is also a favorite past time of most human beings — not to mention,  politicians. We are all […]

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Challenger Brand or Also Ran

February 5, 2016
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If you follow marketing trends, then you are very aware of the term Challenger Brand.  For those of you who don’t know the term, let me explain.  The Challenger Brand enters a well-developed market as David to the market-leader’s Goliath.  It is Airbnb to […]

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You Can Do Anything, But Not Everything

December 23, 2015
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As I have been researching successful new year resolutions and talking to people about their own plans for self or business improvement in the new year, I have encountered an interesting trend. Many of the people who write or call me, folks who are enthusiastically approaching the new […]

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