marketing Archives - Amie Devero

Un-Expert Yourself

August 3, 2022
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There’s a well-known expression from the world of marketing –and it’s usually used in the form of an accusation: “You’re talking to yourself!”

There are common examples of this mistake all over the place.  For example, auto dealers insist on telling you that they […]

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Challenger Brand or Also Ran

February 5, 2016
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If you follow marketing trends, then you are very aware of the term Challenger Brand.  For those of you who don’t know the term, let me explain.  The Challenger Brand enters a well-developed market as David to the market-leader’s Goliath.  It is Airbnb to […]

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