Stop and Build a Strategy
It’s not unusual for a company once to have created a business plan, and then to assume that the necessary work of strategic planning has been done. Maybe there is […]
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Mastering Moments of Truth
Think of the last noticeable interaction you had with a business? Was it pleasant? It’s a safe bet that the one you first recall was not a positive experience. As […]
If You Could Be Anyone
What if you weren’t who you are? I don’t mean who you are like your biography or your name and identification, but who you are like a personality. For example, […]