Strategy Archives - Page 5 of 5 - Amie Devero

Diagnosis without Treatment

February 19, 2016
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We spend a lot of time as consultants and coaches observing how things are, whether they work and what is broken. This isn’t just a consultant’s pastime, it is also a favorite past time of most human beings — not to mention,  politicians. We are all […]

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Challenger Brand or Also Ran

February 5, 2016
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If you follow marketing trends, then you are very aware of the term Challenger Brand.  For those of you who don’t know the term, let me explain.  The Challenger Brand enters a well-developed market as David to the market-leader’s Goliath.  It is Airbnb to […]

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Bad News?

January 21, 2016
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One of the more interesting reasons that we procrastinate or fail to take action is due to thought patterns that are fundamentally irrational. That may not be surprising on its face, because we have all come to understand that there are psychological causes of our behavior at play […]

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