Guest Post: Don’t Just Study Non-Customers. Become One.
Mike Giffin of Giffin Consulting offers this insightful guest column. Enjoy, and look up Mike on LinkedIn. Amie Devero’s recent post neatly articulates a major source of missed opportunity in any company’s growth potential: the failure to understand customers and the resulting failure to identify and address, in comprehensible language, the problem or desire […]
Un-Expert Yourself
There’s a well-known expression from the world of marketing –and it’s usually used in the form of an accusation: “You’re talking to yourself!” There are common examples of this mistake all over the place. For example, auto dealers insist on telling you that they are the “Sell More Cars Than Any Other Ford Dealer in […]
The Art of Getting Great Service
We describe a service provider as either good or bad, caring or apathetic. And those qualities go to the heart of our own experiences of being served as positive or negative. For example, we wait a long time to be seated at a restaurant table, are provided a mediocre meal delivered by indifferent servers. Naturally, […]