Sales Archives - Amie Devero

Guest Post: Don’t Just Study Non-Customers. Become One.

August 19, 2022

Mike Giffin of Giffin Consulting offers this insightful guest column. Enjoy, and look up Mike on LinkedIn.

Amie Devero’s recent post neatly articulates a major source of missed opportunity in any company’s growth potential: the failure to understand customers and the resulting failure to identify […]

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