The Low-Hanging Fruit Dilemma
We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard. -John F. Kennedy “Pick the low-hanging […]
Guest Post: Don’t Just Study Non-Customers. Become One.
Mike Giffin of Giffin Consulting offers this insightful guest column. Enjoy, and look up Mike on LinkedIn. Amie Devero’s recent post neatly articulates a major source of missed opportunity […]
Less is More in Product Too
Strategy, product, and service offerings are inextricably linked. Although obvious, it’s worth saying, because the same thing that often makes it so hard for leaders to develop excellent strategy, often […]
Un-Expert Yourself
There’s a well-known expression from the world of marketing –and it’s usually used in the form of an accusation: “You’re talking to yourself!” There are common examples of this mistake […]